Viral Art — Paolo Cirio

The workshop is organized in collaboration with The Phair and OGR Torino and will be held over two days in the spaces of The Phair – Torino Esposizioni.
Recontemporary presents, on the occasion of the photography fair The Phair, the workshop Viral Art, curated by the hacktivist artist Paolo Cirio.
The workshop investigates the power of images and the ability of the media to make them go viral – expanding the target audience and the possible interpretations. Using artificial intelligence, it will be possible to create one’s own image: how truthful does it have to be to attract the public’s attention?
Viruses circulate in the media, infecting our understandings and our perceptions. Viral media pandemics proliferate among the masses, influencing desires, relationships and society.
However, viruses can also bring benefits, such as strengthening our immune system by disinfecting and examining viruses to prevent epidemics and create vaccines. Information and communication on the media infect us and make us stronger if we know how to protect ourselves and use these viruses. Paolo Cirio's workshop offers theory and practice of viral artistic actions for the involvement of the public on social media and mass media. With a first session of theory, the workshop will focus on the creation of a viral campaign between public space and online.