Sezione Tascabili

Recontemporary / Lounge

17 September — 19 September 2021

Opening 17 September, 6:00 pm


The Norma graphic design studio in Turin exhibits 10 graphic projects that contributed to the history of Italian publishing between the mid-1960s and the early 1980s.

Thanks to the contribution of private collections, over 50 paperback volumes are on display, published among others by Sansoni, Einaudi, Feltrinelli, Laterza and Vallecchi. Essays and novels, modest objects from popular editions whose covers were as protagonists in the urban landscape of the time as the geometric shapes of modern architecture.

The bold typographic solutions of Italian designers of undisputed fame, including Massimo Vignelli, Bob Noorda, Pino Tovaglia and Bruno Munari, are the common thread of a physical and digital experience.

The exhibition, part of the In the City Graphic Days® circuit, is aimed at rediscovering the material and structural value of publications that have disappeared today, hidden on second-hand stalls.

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Author biography

Norma is a graphic design studio based in Turin, which explores the nihilistic possibility of eliminating the aesthetic choice from the transmission of information. Norma does absolutely nothing special. Since 2018 Norma has experimented with radical ideas by signing graphic design, web development, editorial design and corporate identity works, in the belief that a sheet of A4 paper quickly printed with a Times New Roman writing is a better and more effective communication than any ornament or mystification.